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How Joe Biden Brought Watch Collecting Back to the White House

Throughout his years in the Oval Office, 46 has favored timepieces with deep ties to American history and government.
Style

The Latest MoonSwatch Boasts a Rare New Complication

The Omega x Swatch Mission to the Super Blue Moonphase will drop next month for a limited time only.
Style

Why Identify a Watch After an Assassination Attempt?

Hours after the assassination attempt on President Trump, the Instagram account Watches of Espionage posted an ID of a Secret Service agent's timepiece. Wait...what? Here, the anonymous person behind the account explains their thinking behind the viral moment—and why they believe watches have a place in political discourse.
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The Hottest Watches of 2024, by the Numbers

According to the data, these are the biggest brands and watches in the world.
Style

Will Ferrell Struck the Perfect Pose with a Vintage Omega Speedmaster

The comedy legend has perfected the subtle art of showing off his wrist candy.
Style

Barry Keoghan and Omega Are Now ‘Friend of the Brand’ Official

To mark the occasion, the Irish actor—and noted watch guy—modeled a new two-toned Speedmaster Moonwatch.
Watches

How to Choose the Omega Speedmaster of Your Dreams

The history-making chronograph remains white-hot on the vintage market—and keeps inspiring new versions. Which one is right for you?
Style

Barry Keoghan Dressed Like Fashion Zorro—and We're Here for It

The Saltburn star paired an all-black Versace fit with a sparkling new Omega watch.
Style

Omega's Fancy New Speedmasters Pay Tribute to the Paris 2024 Olympics

The fresh Chronoscope models celebrate 100 days until the Games begin.
Style

The Second Snoopy MoonSwatch Has Officially Landed

Swatch and Omega just unveiled the all-black MoonSnoopy—and the release date is imminent.
Style

Looks Like a Second Snoopy MoonSwatch Is on the Way

Swatch dropped a big clue over the weekend.
Style

Every Single MoonSwatch, Ranked

All 22 MoonSwatches ranked, including the Mission to Moonshine Gold editions and new Snoopy version.
Style

The Snoopy MoonSwatch Finally Has an Official Release Date

Omega and Swatch just delivered our best look yet at the forthcoming MoonSwatch Mission to the Moonphase, which includes a complication rarely seen at this price point.
Style

Everything to Know About the (Imminent) Snoopy MoonSwatch

A closer look at Swatch and Omega’s latest teasers for one of the most anticipated watches of the year: an official MoonSwatch collab with the Peanuts pup.
Style

It’s Official: Omega Finally Released Daniel Craig’s White-Dial Moonwatch

After teasing it on the former 007's wrist in November, the highly-collectible Speedmaster is now out in the world.
Style

Max Verstappen Hit the Bahrain F1 Track in a Legendary Racing Watch

The reigning world champion's Tag Heuer called to mind the likes of Jacky Ickx and Niki Lauda.
Style

This New Omega Watch Has a 4.5 Billion-Year-Old Dial

Plus more new timepieces to obsess over this month, including a hardcore diver and a groundbreaking perpetual calendar.
Style

This Is Your Chance to Nab 11 MoonSwatch Watches at Once

Omega and Swatch are auctioning off 11 complete sets of the Mission to Moonshine Gold series for charity.
Watches

Everywhere You Can Buy the Omega MoonSwatch Online

It's not as impossible as it used to be to find one of the hottest watches of the year IRL. But if you'd rather skip the lines, start here.
Style

Looks Like We’re Getting a MoonSnoopy

Get ready for lines at your local Swatch store.